Clash of Clans: Revenge (Official Super Bowl TV Commercial)
就算你沒玩過，也一定見過 Clash of Clans 部落衝突 這個遊戲。因為前陣子鋪天蓋地的廣告和宣傳，一出街已經很難看不到。你可能也有個疑問：究竟這個遊戲是多有錢，能夠這樣瘋狂地宣傳？現在有答案了。
開發 Clash of Clans 的是一間芬蘭公司 Supercell，只有 180 個員工。去年他們憑著 3 個遊戲 Clash of Clans, Boom Beach, Hay Day，竟然能取得 $23 億美元收入。
收入比之前一年大增 30%，大部分來自 Clash of Clans 內購，其中利潤接近 $1 億美元。
這個遊戲除了好玩、製作質素高，另一個爆紅的原因正是用無數方法和途徑瘋狂宣傳。去年單是上面這段一分鐘廣告，就花了 $900 萬美元來拍。結果廣告一星期後在 YouTube 已經看過 3,000 萬次。
雖然沒有官方排名，但現在看來 Clash of Clans 已經是新一個全世界最成功的 app。至於今年新推出的 Clash Royale 已經極速霸佔 44 個國家的 App Store 第一位，每個地區都有超過 1 億活躍玩家。看來 Clash Royale 很可能會成為另一個空前成功的遊戲了。
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